These days, everyone is trying to figure out how to connect with other people. It used to be simple, you just placed some ads in whatever newspaper that was most suited to your product, but now that world is becoming ever more irrelevant. So how do you connect with other people today? And more importantly, how do you do it tomorrow?
We are seeing an entirely new way for people to interact. One that makes all traditional ways seem silly. It is a fundamental shift, and it will completely change the world as we know it. And the best thing about it is that you get to help make it happen. Read more about in on Baekdal.com.
Wat een gaaf artikel om te lezen. Het slot:
“Ask yourself. Are you still trying to get journalists to write about your products? Are you still making websites? Is your social networking strategy to ‘get a Facebook Page’?
…or…
Are you making yourself a natural part of people’s stream of information?”
slaat de spijker op z’n kop. Je moet onderdeel worden van wat mensen tot zich willen nemen. Sterker: dat wÃl je. Want als je vindt dat het “moet”, komt het niet uit je hart. Je moet er echt van overtuigd zijn om meer kans van slagen te hebben. “Authentiek zijn” is en blijft heel belangrijk.